Article by Samurai Artist | Featured on New School Beer
“Women are the key to the future of the craft beer industry,” Dense said, adding, “The lodging industry should take heed to the increasing number of cost conscious visitors who are availing themselves of the vacation rental lodging market while attending craft beer festivals.”
Other findings of the study include:
- Visiting OBF patrons spent an average of $561.
- Nearly half (44.5%) of attendees were out-of-town visitors.
- Visitors from Washington (12.1%) and California (11.2) were highly prevalent at OBF.
- Accommodations ($9.5 million) accounted for the largest share of OBF patron expenditures, followed by the food and drink industry ($7.6 million).
- Half (49.6%) of patrons were attending OBF for either the first or second time.
- OBF generated $1.7 million in indirect business taxes for state and local government.
The Oregon Brewers Festival was founded in 1988 as an opportunity to expose the public to microbrews at a time when the craft brewing industry was just getting off the ground. Today, that industry has succeeded, especially in Oregon, where (as of June 30, 2016) 218 brewing companies operated 263 brewing facilities in 72 cities across the state. The Oregon Brewers Festival always takes place the last full weekend in July. The 30th annual event will take place July 26 through July 30, 2017. For more information, visit www.oregonbrewfest.com.
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